Know what marketing works. Prove it. Master marketing analytics to measure, optimise and grow.
Hands-on with campaign data, web analytics and attribution — the numbers behind modern marketing.
Track campaigns, channels and ROI.
Put budget where it actually works.
Understand customers and conversion.
Marketing Analytics teaches you to measure and improve marketing with data. You'll work with campaign and web analytics data, learn key metrics (CAC, LTV, ROI, conversion), understand attribution and funnels, and build dashboards that show what's working — the analytical skills that make modern marketing accountable and effective.
Basic Excel! Comfort with spreadsheets is enough. Ideal for marketers and analysts.
Earn the "Marketing Analyst" badge upon completing all modules and the hands-on final assessment.
Verifiable CredentialWhy measure, and the key metrics that matter.
Google Analytics and channel data.
Understand journeys and conversion.
CAC, LTV, cohorts and retention.
Build a marketing dashboard and report.
Measure and optimise marketing.
Prove and improve campaign ROI.
Drive growth with data.
Specialise in marketing data.
No — this course uses accessible tools like Excel, Google Analytics and dashboards. No coding is required.
A laptop; we use free tools — Google Analytics, Looker Studio and Excel, with set-up help provided.
To receive the Edmire Marketing Analyst Certificate, complete all 5 modules and the capstone — a marketing analysis and dashboard. Resubmission is free if needed.
Marketers, digital marketers, and analysts who want to measure and optimise marketing performance with data.
Classroom training at our Dubai centre, live online instructor-led classes, or custom in-house delivery — with all materials yours to keep.
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